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Potential Project Description for 2010-11

 

Title: Building Mountains out of Molehills – Measuring Slopes
Domain Expert: Jackie Henry, Dir. Advancement Services

Building on our 2009-2010 investigation of the factors that appear to coincide with an earlier first gift to the college, we’d like to explore the relationship between the time of first gift and the overall giving trajectory of young alumni. To do so, we would examine the patterns of giving over time, using the slope of cumulative giving over time to group constituents and evaluate what factors appear to contribute to a steeper slope vs. a stagnant slope. Do younger first time donors have a steeper giving trajectory over time or do later (and assumed) more affluent donors catch up at some point? Can we begin to predict lifetime giving patterns based on early giving behavior?