Potential Project Description for 2010-11
Title: Will You Love Me When I’m Gone? Marketing Planned Giving to St. Olaf Alumni
Domain Expert: Jackie Henry, Dir. Advancement Services
St. Olaf College’s Advancement and College Relations division is currently focusing on increasing membership to our planned giving society, the Manitou Heights Society. We want to measure the effectiveness of various marketing strategies to several target populations to determine the most effective and efficient means of encouraging our constituents to support the college through various planned giving vehicles. We would also like to use analytics to evaluate our current Manitou Heights Society members and begin to build predictive models of likely planned giving candidates.