Potential Project Description for 2009-10
Title: Measuring Alumni and Parent Engagement
Domain Expert: Jackie Henry
Increasing alumni and parent engagement with the College can yield a host of individual and institutional benefits including a host of expanded opportunities for students such as internship, employment and volunteer positions. As a first step toward invigorating participation in campus life among our alumni and parents, we need to evaluate the effectiveness of our alumni and parent engagement efforts using statistical samples and methods.
Upon completion of the initial phase, team members will use the above data to:
• Identify critical factors affecting alumni and parent (dis) satisfaction and (dis) engagement;
• Create a scale of engagement which will allow us to track and segment alumni and parents based on measures of engagement;
• Make recommendations for activities and means of involvement that seem most likely to move alumni and parents from a less-engaged to more-engaged status.