Potential Project Description for 2010-11


Title: The effectiveness of influence strategies in romantic relationships
Domain Expert: Minda Orina, Psychology

Previous research has provided evidence that of three global influence strategies that partners use to change their partner's behaviors (making reference to desired behaviors that strengthen the relationship, promising rewards or punishments, and using logical or rational appeals), the only strategy that has been associated with observable opinion change entails appealing to relationship-based concerns. This correlational evidence, however, does not allow us to determine whether this strategy was causally related to opinion change, both public and private. Upon completion of an experimental study, we will use the data to determine whether any of the three global influence strategies is effective in changing privately held attitudes.